Top 7 Ways to Get More Asphalt Paving Contracts in Texas
- Nate Jones
- Nov 25
- 3 min read
Updated: Nov 26
Expanding your asphalt paving business in Texas requires a mix of networking, marketing, and operational excellence. Cities like Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso provide ample opportunities, but competition is high.
This guide shares the top seven strategies to help you secure more paving contracts and grow your business profitably.
1. Build a Strong Local Reputation
Your reputation is key to winning new contracts.
How to Establish Credibility
Complete jobs on time and on budget
Deliver high-quality workmanship
Collect testimonials from satisfied clients in Houston, Dallas, and Austin
Maintain a professional online presence
2. Network with Local Businesses and Contractors
Connections drive contract opportunities.
Effective Networking Tips
Attend industry events and chamber of commerce meetings
Partner with general contractors, real estate developers, and property managers
Join local construction associations in San Antonio, Fort Worth, and El Paso
Build long-term relationships for repeat business
3. Leverage Online Marketing
An online presence attracts new leads.
Local SEO targeting cities like Houston, Dallas, and Austin
Google Business Profile optimization
Social media marketing with project photos and client testimonials
Paid online ads for municipal and commercial contracts
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Want to dominate your local market and book more asphalt paving jobs? Contractor Back Office specializes in digital marketing strategies that help paving contractors attract high-quality leads, build a strong online presence, and convert prospects into paying customers.
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4. Offer Competitive and Transparent Pricing
Contractors and property managers look for fair pricing.
Tips for Pricing
Provide detailed quotes with line-item costs
Offer tiered pricing for different project scopes
Highlight added value, such as timely completion or warranties
Avoid underpricing, which can hurt long-term profitability
5. Pursue Government and Municipal Contracts
Municipal and state contracts are often lucrative.
Register as a certified vendor with your city or county
Monitor bid opportunities through Texas Comptroller – Procurement
Ensure compliance with city permits, licensing, and safety regulations
Highlight previous successful projects for credibility
6. Implement a Referral Program
Word-of-mouth referrals are powerful in construction services.
Offer incentives to current clients or partners who refer new projects
Provide discounts or free maintenance services for repeat customers
Publicize your program on your website and invoices
Encourage reviews and testimonials on social media and Google
7. Protect Your Business and Boost Credibility with Insurance
Having proper insurance can make you a preferred contractor for commercial and municipal clients.
Recommended Coverage
One Hampton Insurance specializes in helping asphalt paving business owners in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso secure coverage that protects contracts and builds client confidence.
Conclusion
Securing more asphalt paving contracts in Texas requires a combination of reputation, networking, marketing, fair pricing, government bids, referrals, and proper insurance coverage.
By implementing these seven strategies, your business can expand its presence in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso while maximizing profitability and client trust.
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