Texas Flooring Contractor Marketing Tips | Grow Your Flooring Business
- Nate Jones
- Dec 10
- 4 min read
Updated: 7 days ago
The flooring industry in Texas is competitive—especially in booming markets like Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso. Whether you offer hardwood installation, tile, laminate, carpet, or commercial flooring, the contractors who grow the fastest are the ones who master local marketing.
This guide provides practical, effective marketing strategies designed specifically for Texas flooring contractors who want more leads, better customers, and consistent revenue.
1. Build a Strong Google Business Profile
Your Google Business Profile is one of the most important tools for getting new clients in Texas. Most homeowners begin their search with “flooring installers near me,” and Google displays local businesses at the top.
Optimize your profile with:
Photos of recent flooring projects
Accurate service areas (Houston, Dallas, Austin, etc.)
Updated business hours
A detailed description using keywords like “Texas flooring contractor”
Positive customer reviews
2. Use Local SEO to Attract Texas Homeowners
Ranking locally is essential for flooring contractors. Make sure your website includes:
“Texas flooring contractor”
“Flooring installation in [city]”
Specific service keywords (hardwood, vinyl plank, epoxy, carpet)
Dedicated service pages for each location
Example location pages you can build:
Flooring Contractor in Austin
Flooring Installer in Fort Worth
Hardwood Flooring Experts in San Antonio
The more city-specific content on your website, the more local leads you attract
3. Leverage Before-and-After Photos on Social Media
Texas homeowners want proof of quality. Platforms like Facebook, Instagram, and TikTok are powerful for showing transformation projects.
Share:
Before-and-after project photos
Installations in neighborhoods across Houston or Dallas
Short videos of your crews working
Client testimonials
Consistent posting = more trust + more leads.
4. Run Local Facebook & Google Ads Targeting Texas Zip Codes
Paid ads are incredibly effective for flooring contractors, especially when targeting neighborhoods with older homes or areas experiencing growth.
Popular targeting areas include:
Dallas–Fort Worth suburbs
Austin’s new construction communities
San Antonio’s residential remodeling neighborhoods
Houston’s historic district renovations
Start small with a $10–$20 daily budget and test different ad creatives.
5. Partner With Texas Home Builders & Remodelers
Referral partnerships can be a major source of consistent income.
Consider partnering with:
Homebuilders
General contractors
Remodeling companies
Interior designers
Apartment complexes
Texas cities like Austin and Houston have booming construction industries, creating opportunities for long-term partnerships.
Read More: Texas Association of Builders
6. Get Listed on Contractor Platforms
Homeowners frequently search trusted contractor directories. Listing your business increases visibility and credibility.
Start with:
Angi
HomeAdvisor
Thumbtack
Houzz
Porch
Yelp
Be sure to use consistent business information across platforms (important for SEO).
7. Ask Every Customer for Reviews
Reviews matter—especially in competitive markets like Dallas and San Antonio.
To get more reviews:
Send customers a quick text after each job
Provide a link directly to your Google Business Profile
Offer a small thank-you gift (if allowed)
More reviews = higher rankings + more trust.
8. Use Email Marketing to Stay Top-of-Mind
Email is still one of the best ways to stay in front of past clients.
Send:
Seasonal flooring care tips
Promotions or discounts
New product updates
Project photos
Texas homeowners often return for upgrades, refinishing, or new room installations.
Contractor Back Office The Engine Behind Your Business Growth
Running a contracting business is demanding. Contractor Back Office streamlines the operations so you can focus on completing flooring jobs—not drowning in admin work.
Services include:
Website design, updates, and lead optimization
Invoicing and Bookkeeping
Work smarter, grow faster, and stay organized. Contractor Back Office keeps your business moving while you focus on serving your customers.
9. Build a Website That Converts
Your website should be simple, clean, and built to convert. Include:
A service list
Local pages for Houston, Austin, Dallas, etc.
Project gallery
Customer reviews
A fast “Request a Quote” form
Make sure your website loads quickly—Texas clients expect a smooth, professional experience.
10. Protect Your Business With the Right Insurance
Marketing is important, but so is protecting the business you’re working so hard to grow. Flooring contractors in Texas face risks every day—property damage, injuries on job sites, damaged tools or equipment, and accidents involving work vehicles. The right insurance can protect your company from costly setbacks.
Essential insurance coverages for flooring contractors include:
General Liability Insurance – Covers property damage or bodily injury caused during flooring installation or demolition.
Workers’ Compensation Insurance – Protects your employees if they are injured while working on a job site.
Commercial Auto Insurance – Covers work vehicles used to haul tools, materials, and crews across Texas.
Tools and Equipment Insurance – Protects your tools from theft, damage, or breakdown—whether on-site or in transit.
Commercial Property Insurance – Covers your office, warehouse, tools stored at your location, and other business assets.
That’s where One Hampton Insurance can help. As a Texas independent insurance agency with offices in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso, we compare top-rated carriers to find you the right coverage at the best price.
👉 Need insurance for your Texas flooring business?
Get a quote from One Hampton Insurance today.
Final Thoughts
Growing a flooring contractor business in Texas takes consistent marketing, strong customer reviews, and a solid online presence. Whether you work in Houston, Dallas, Austin, San Antonio, Fort Worth, or El Paso, staying visible and professional helps you win more clients. And protecting your business with the right insurance keeps you operating confidently. When you’re ready for coverage designed for Texas flooring contractors, One Hampton Insurance is here to help.
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