Marketing Tips for Concrete Contractors in Texas to Grow Your Business

Nate Jones
Nov 26
2 min read

Growing your concrete contracting business in Texas requires more than quality work. Whether you operate in Houston, Dallas, Austin, San Antonio, Fort Worth, or El Paso, strategic marketing can help you attract more clients, secure higher-value projects, and increase profitability.

Here are actionable tips to grow your business and attract high-value clients.

Marketing Tips for Concrete Contractors in Texas

1. Build a Professional Online Presence

A strong online presence is essential for modern contractors:

Create a professional website with project portfolios, services, and contact information.
Optimize your website for local SEO so potential clients in your city can find you.
Maintain active social media profiles to showcase projects and engage with your community.

2. Leverage Local SEO

Local SEO ensures your business appears in searches like “concrete contractor near me” or “commercial concrete services Houston TX.” Steps include:

Claim and optimize your Google Business Profile
Include city-specific keywords (Houston, Dallas, Austin, etc.) on your website
Encourage satisfied clients to leave reviews online

Struggling to market your business? Visit Contractor Back Office for website SEO and marketing support.

3. Network and Partner with Industry Professionals

Networking can unlock new opportunities for contracts:

Attend trade shows, construction expos, and business events.
Build relationships with general contractors, property developers, and suppliers.
Join local professional associations like the Associated General Contractors of Texas.

4. Use Email Marketing and Client Follow-Ups

Email marketing helps maintain relationships and encourage repeat business:

Send project updates, newsletters, or seasonal promotions.
Follow up with previous clients for referrals or additional work.

5. Protect Your Reputation with Insurance

Marketing brings in clients, but accidents can happen. A single claim can damage your reputation and finances. Common insurance policies for Texas concrete contractors include:

At One Hampton Insurance, we help Texas contractors find affordable, comprehensive coverage. As an independent insurance agency, we work with multiple carriers to get you the best rates.

6. Showcase Your Work Through Content Marketing

Content marketing builds trust and demonstrates expertise:

Post blog articles on common concrete projects, tips, and FAQs.
Share videos of completed projects or time-lapse construction footage.
Publish case studies highlighting successful commercial or residential projects.

Check Out: Concrete Construction Magazine

7. Offer Promotions or Referral Programs

Encourage client referrals or seasonal promotions to generate leads:

Offer discounts for repeat clients or bulk projects
Provide incentives for referrals from satisfied customers

Final Thoughts

Marketing a concrete contractor business in Texas involves a mix of digital strategies, networking, content creation, and demonstrating professionalism and insurance coverage. By leveraging local SEO, building strong relationships, showcasing your work, and partnering with One Hampton Insurance, contractors in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso can grow their businesses and secure more profitable projects.

Contact us today.