Epoxy Flooring Marketing Strategies That Work in Texas

Nate Jones
Dec 3
3 min read

Running an epoxy flooring business in Texas is competitive. To stand out in cities like Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso, you need marketing strategies that attract leads, build trust, and convert clients into repeat customers.

Here’s how successful epoxy flooring contractors grow their business in Texas.

1. Optimize Your Online Presence

A strong digital presence is essential.

Google Business Profile: Ensure your profile is complete with photos, services, and reviews. Optimizing for each city you serve (Houston, Dallas, Austin, San Antonio, Fort Worth, El Paso) increases local visibility.
Website: Create a professional site with project galleries, service pages, and a blog. Highlight before-and-after photos of epoxy installations.
SEO: Use keywords like “epoxy flooring contractor Texas” and city-specific terms to rank higher in searches.

2. Leverage Social Media Marketing

Platforms like Instagram, Facebook, and TikTok are perfect for showing visual transformations.

Post videos of epoxy installations, from prep to finish.
Share customer testimonials and project highlights.
Engage with local communities and neighborhood groups to attract nearby clients.

3. Build Local Partnerships

Networking with complementary businesses can generate consistent leads:

Partner with real estate developers, property managers, general contractors, and home improvement stores.
Offer exclusive deals to commercial clients for large warehouse or retail projects.
Attend local trade shows and construction expos in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso.

4. Use Paid Advertising Strategically

Google Ads & Facebook Ads: Target customers searching for epoxy flooring services in your city.
Local SEO Ads: Focus on neighborhoods and cities with high demand.
Track ROI and adjust campaigns regularly to maximize leads and reduce wasted spend.

5. Focus on Reputation and Reviews

Positive reviews are a strong trust signal for clients:

Request reviews from satisfied customers after every job.
Respond promptly and professionally to all reviews, even negative feedback.
Highlight reviews on your website and social media channels.

6. Create Educational Content

Blog posts like:

“How to Maintain Epoxy Floors in Texas”
“Benefits of Epoxy Flooring for Texas Businesses” Position you as an expert and improve SEO.

Struggling to build a Market Your your epoxy flooring business?

Contractor Back Office helps epoxy flooring contractors to market their business by managing websites, SEO and social media platforms. These tools make it easy to showcase your work, highlight your expertise, and build trust with commercial clients looking for reliable epoxy flooring contractors.

Protect Your Business While Growing

As your business grows, it’s important to protect your investments, employees, and tools. Contractors in Texas need:

One Hampton Insurance helps epoxy flooring contractors in Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso find the right insurance coverage tailored to their business.

Final Thoughts

Marketing an epoxy flooring business in Texas requires a mix of digital presence, social engagement, local partnerships, paid advertising, and reputation management. Cities like Houston, Dallas, Austin, San Antonio, Fort Worth, and El Paso offer tremendous opportunity for contractors who implement these strategies effectively.

Pair strong marketing with proper insurance from One Hampton Insurance to grow safely and confidently.

Contact us today.