Directional Drilling Business Plan Template for Texas Entrepreneurs
- Nate Jones
- Nov 28
- 3 min read
Starting a directional drilling business in Texas is a promising opportunity for entrepreneurs looking to enter a growing market driven by fiber-optic expansion, utility upgrades, oil & gas support work, and commercial construction. Whether you’re based in Houston, Dallas, Austin, San Antonio, Fort Worth, or El Paso, having a detailed business plan is essential for securing financing, bidding on projects, and scaling your operation.
Below is a Texas-focused directional drilling business plan template you can use to structure your business from day one.
Key Section of Directional Drilling Business Plan Template
1. Executive Summary
Provide a high-level overview of your business:
Business name and mission
Services (e.g., directional boring, fiber-optic installation, utility drilling)
Target market in Texas
Business goals for the first 1–5 years
Competitive advantages (experience, equipment, certifications)
Tip: Highlight Texas-specific demand — rapid growth in cities like Austin, Dallas, and Houston increases opportunities.
2. Company Description
Detail important aspects of the business:
Legal structure (LLC, S-Corp, etc.)
Ownership details
Operating locations (Houston, Dallas, Austin, etc.)
Your industry experience and training
Unique value proposition (speed, accuracy, reliability, technology, safety focus)
3. Market Analysis (Texas-Focused)
Industry Overview
Directional drilling demand is driven by:
Telecom expansion (fiber internet, 5G)
Utility upgrades
New construction in major metro areas
Water/sewer installations
Oil & gas support (“midstream” infrastructure)
Target Markets
Focus on commercial, municipal, and utility clients in:
Houston & Dallas (high-density commercial demand)
Austin (technology and fiber expansion)
San Antonio (utility growth, public works)
Fort Worth & El Paso (industrial and infrastructure growth)
Competitor Study
Assess local HDD contractors in your region. Identify:
Their pricing
Service offerings
Equipment capabilities
Online presence
Contract types
4. Services Offered
Horizontal directional drilling
Pipe and cable installation
Environmental compliance services
5. Operational Plan
Describe how your business operates day-to-day:
Crew size (drill operator, locator, laborers)
Equipment maintenance schedule
Safety protocols (OSHA, PPE, jobsite procedures)
Project workflow (site inspection → drilling → backfill → cleanup)
Dispatching and scheduling
Vendor relationships and suppliers
6. Marketing & Sales Strategy
Explain how you will win customers in Texas:
Register as a vendor with cities and utility districts
Build relationships with general contractors
Bid on municipal/utility contracts
Create a professional website showcasing capabilities
Use SEO targeting Houston, Dallas, Austin, San Antonio, Fort Worth, El Paso
Networking with construction associations (AGC, NUCA)
Marketing Strategy That Builds Your Directional Boring and Directional Drilling Business
Ready to grow your directional boring and directional drilling business? Contractor Back Office equips you with essential tools—professional websites, bookkeeping, social media, and bids & estimate services—to help you market your services and close more deals.
7. Financial Projections
Include:
Revenue goals for years 1–5
Expected number of jobs per month
Estimated profit margins (industry average: 15–35%)
Equipment depreciation
Labor costs
Break-even analysis
Risk Management & Insurance
Directional drilling involves underground utilities, equipment, and employee safety — making insurance essential. A proper risk plan should include:
Working with an independent agency like One Hampton Insurance ensures you get multiple quotes from top carriers serving all of Texas.
Final Thoughts
A strong, well-structured business plan is crucial for any directional drilling entrepreneur in Texas. It helps you secure financing, attract commercial clients, and guide your operations. Whether you're serving Houston, Dallas, Austin, San Antonio, Fort Worth, or El Paso, this template provides the roadmap you need to launch and scale your HDD business effectively.
And to protect your investment from day one, make sure your business has the right insurance in place. One Hampton Insurance can help you get competitive coverage designed specifically for Texas directional drilling contractors.
Contact us today.
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